Fever Tree Blood Orange Ginger Beer

Note: the brief mentions gin, but the product is Fever-Tree Blood Orange Ginger Beer, a mixer. I've written the copy for the actual product and kept the gin-adjacent serving guidance only where it fits. Fever-Tree Blood Orange Ginger Beer is a non-alcoholic mixer that combines ginger beer with blood orange. Expect a drink that is spicier and less sweet than a standard orange soda. The ginger gives it a warm, peppery bite, and the blood orange adds a rounder, slightly tart citrus note with a hint of berry. Ginger beers in this style are usually drier and more assertive than ginger ales, so they hold their flavor when poured over a lot of ice and a strong spirit. The most obvious use is a Moscow Mule-style drink. Pour 50 ml of vodka over ice, top with the ginger beer, and add a squeeze of lime. The orange softens the sharpness of the lime, and the ginger keeps the drink from tasting sweet. Bourbon and rye work well here too. Their vanilla and spice notes pair with the ginger, and the orange acts like the peel in an Old Fashioned. Dark rum and aged tequila are good choices for a Dark and Stormy or a mule variation. Gin works as well, particularly a juniper-forward London dry, where the citrus and ginger sit alongside the botanicals instead of covering them. It isn't a replacement for tonic in a Gin & Tonic, though, and it doesn't belong in a Negroni, Martini or Tom Collins, which rely on bitter, dry or sour balance. For serving, use a highball glass or a copper mug, and fill it with ice before you pour. A chilled bottle and cold glass keep the carbonation lively for longer. Pour the mixer gently down the side or along a bar spoon, and stir once at most. A typical ratio is one part spirit to three parts ginger beer, though you can go lighter on the mixer if you want a stronger drink. A wedge or wheel of orange or lime and a sprig of mint work as garnishes. A thin slice of fresh ginger also fits if you want a little more heat. It also works without alcohol. Served over ice with a lime wedge, it makes a simple spicy-citrus soft drink, and it goes well with grilled meats, fried chicken and other salty or smoky food.